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“I’m on Twitter” is NOT a Marketing Strategy

Aug 31st

Posted by Tony in Twitter For the Hopelessy Clueless

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twitter, twitter marketing, twitter strategy

Business Aint Easy, Why Not Be Motivated?

Aug 1st

Posted by Tony in Motivation

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Reading time: < 1 minute

“The only obstacles that one sees are when they take their eyes off their goals.” -Anonymous

Elegantly put. Powerful in its brevity and its simplicity.

The quest for business success leads down many paths and doesn’t spare any from the roadblocks and setbacks that are sure to arise on the way.

No, you are not special (at least not in that regard). There is nothing new under the sun! The difficulties that you are experiencing are not just some karmic payback from a former life filled with wrongdoing.

You have set out on perhaps one of the most difficult and yet rewarding journeys in the business world. The setbacks are just the price you pay for the results you want. With that being said it is important to condition your mind to be in it for the long haul.

I cannot stress the importance of keeping up the right mindset. You have to EXPECT to succeed in you business. See it in your mind. Imagine how it will feel when you get to your goal. Speak it to yourself every single day.

When you do this, roadblocks, setbacks and obstacles will no longer matter at all. You will see challenges as having been already More >

inspiration, motivation

Marketing Lessons Straight From the Dead Sea

Jul 28th

Posted by Tony in Marketing Tips

No comments

Reading time: 3 – 4 minutes

Yep, I had to go all the way to Israel for today’s marketing lesson. Let me explain. I traveled to a Tweetup of Silicon Valley’s finest social media enthusiasts the other day. (I didn’t go in but that’s another story…and a sad one at that)

Whilst I was out in the San Jose area, I decided that I wasn’t ready to go home just quite yet and figured that I would kill time at the mall for an hour or two. (its interesting that the mall used to be THE place to hang out for me…when I was like 12-14. Now it’s mainly an energy sapping experience)

I wanted to spend most of my time playing with the ipad in the Apple store. (still not ready for one yet, but the time IS coming) On my way to gadget heaven, I was stopped by an attractive young lady who made it her place to stand DIRECTLY in the path of my forward progress. And then she asked the question that I’m sure many of you all have been asked in malls across the nation: “Hey. Have you heard of the Dead Sea in Israel?” She was an employee More >

dead sea, marketing

How To Set Up FeedBurner on Your WordPress Blog

Jul 24th

Posted by Tony in Marketing Tips

3 comments

Reading time: 4 – 4 minutes

What’s good party people? Not partying? Doesn’t matter. I hope you are having a blessed day! Let’s dig right in, shall we?

Not too long ago I talked about why RSS matters for driving traffic to your website or blog. (and it really does yo) Today lets dig a little bit deeper and get into a pretty cool tool called FeedBurner that can help you manage your RSS Feed. FeedBurner beats most other RSS feed options because it has a ton of useful features which will help you to better manage your blog.

Although FeedBurner can be used on blogs as well as websites, I am going to only talk about its use with blogs today. To get even more specific we are only going to deal with WordPress blogs because, well, I use WordPress for my blog. (so there) We will talk more about why you should use it then I’ll take you step by step into how you can set up FeedBurner on your blog. As always, I encourage you to not only read but also to APPLY this information. Don’t procrastinate because you think it’s too time consuming. I promise you, it’s probably harder for me More >

feedburner, rss, rss feed

Why RSS Matters (In Less Than 2 Minutes)

Jul 20th

Posted by Tony in Marketing Tips

4 comments

Reading time: 2 – 2 minutes

Here is a quick and dirty post today. Sometimes I like it quick, and sometimes I like it dirty and guess what? Today, you get the best of both worlds. (I have no idea what that means either) One question that I get pretty consistently is: “How do can I start to drive traffic to my site?” And one of my consistent answers is usually: “Start a blog!”

Today I want to go more in depth with this and talk about how you can drive traffic to your blog by taking advantage of a pretty cool tool called an RSS Feed. This info is crucial for both individuals as well as businesses so pay attention and most of all APPLY what you learn.

What is RSS?

RSS stands for “really simple syndication.” The magic of RSS is not so much in what it is but in what it does. It allows for content to be distributed from one person (you) to many people (peeps interested in your content) in an extremely simple way.

Before RSS, when you found a website with lots of great info and you wanted to stay informed on the latest updates you would have More >

feedburner, rss, rss feed
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    • “I’m on Twitter” is NOT a Marketing Strategy
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