If You’re Not Blogging For Your Business Now, You’ll Hate Yourself Later (part 2)

Reading time: 2 – 2 minutes

Welcome back. In part 1, we discussed why blog are important from a human psychology perspective. Blogs can establish you as an authority in your field and also keep people coming back to your site for more.

Now we will get into why blogging is important to your bizzy biz from a search engine optimization perspective.

You really have to give it to the guys at Google. From the very beginning they have been dedicated to building a search engine that will return the most relevant search results to people searching for information. To those of us who rely on Google on a daily basis, we give them many thanks. (NOTHING against the other search engines but for now, so goes Google, so goes search. Period point blank)

For those of us who also rely on SEO as a marketing strategy, we know that the single best strategy for effective search engine optimization is to just provide valuable information from jump street. Bada-bing, bada-bang, bada-BOOM! Problem solved. This includes a mix of healthy mix of relevant content and link building. And THESE are what a blog can provide so beautifully for your website.

Blogs can be thought of as personal diaries where you can basically tell the intimate details of your business life.  You will likely speak about your expertise in your field which adds relevant content to your site…frequently.

Each blog post acts as an additional page of content for your website. (I’m assuming of course that were talking about and ONsite blog). When you add a new post, the search engines are alerted and send their infamous spider (monkeys) to come and crawl your site and check out the new goodies that you have recently posted. If your keyword game is tight (again, relevant content is key), they will reward you by indexing that page. (yay-yuh!)

Such is the case with linking. Blogging allows you to build a strong internal link-structure within the framework of your site. For example, if you write a blog post about blogging (like, ummmmm, this one) you can also include a link to…another blog post about blogging. This helps your readers to find other valuable content on your site that is relevant to what they were already reading about/looking for. Gotta love it!

But perhaps the biggest reason to blog is to drive traffic. Do not underestimate how much this can benefit your site. How important can it be? Studies have shown that small businesses that blog get 55% more website traffic than those that don’t. Not convinced yet? Another study showed that businesses that blog consistently attract 6.9 times more traffic than non-bloggers.

So, what are you waiting for, yo? What else do you need to hear? While you are mulling it over, your competitors are getting it done. In the battle for internet eyeballs the company that listens, plans, and takes action is the one that usually wins. I want that biz to be mine…and yours.

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