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Blogging
If You’re Not Blogging For Your Business Now, You’ll Hate Yourself Later (part 2)
Jun 13th
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Reading time: 2 – 2 minutes
Welcome back. In part 1, we discussed why blog are important from a human psychology perspective. Blogs can establish you as an authority in your field and also keep people coming back to your site for more.
Now we will get into why blogging is important to your bizzy biz from a search engine optimization perspective.
You really have to give it to the guys at Google. From the very beginning they have been dedicated to building a search engine that will return the most relevant search results to people searching for information. To those of us who rely on Google on a daily basis, we give them many thanks. (NOTHING against the other search engines but for now, so goes Google, so goes search. Period point blank)
For those of us who also rely on SEO as a marketing strategy, we know that the single best strategy for effective search engine optimization is to just provide valuable information from jump street. Bada-bing, bada-bang, bada-BOOM! Problem solved. This includes a mix of healthy mix of relevant content and link building. And THESE are what a blog can More >
If You’re Not Blogging For Your Business Now, You’ll Hate Yourself Later (part 1)
Jun 7th
Reading time: 2 – 2 minutes
Ok, ok. Hate is a strong word but seriously folks, you need to get a move on. The train is leaving the station and you don’t want to be left behind. You need to start blogging for your business TODAY!
I know what you are asking yourself right now. (I hope) Is a blog really THAT important for my biz? The short answer is yes. Yes it is. And now you’re probably asking yourself, “WHY?” Great question. There are a few answers but it really boils down human psychology and search engine optimization.
To make my point let me take you through a little example. Let’s say that you just got yourself a brand spanking new website designed. Now, were not talking about just any website here. This is the mother of all websites with all the bells and whistles. Pretty cool right? You are pretty excited about the whole thing.
The designer of your website, a smart and thoughtful young man, tells you to add a blog to the site and you agree BUT you think to yourself “who needs a blog? Just LOOK at this new website.” Your site goes live and you blog one time More >
