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How To
How To: Build Real Relationships With (gasp) Automated Tweets
Mar 9th
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Reading time: < 1 minute
I hope this post causes a stir. To me those are the best kinds. Social media is such a fertile ground for debate and disagreement about how to use it effectively. One practice is acceptable by the few and deemed “shady” by the masses. To me, it all depends on who you are and WHY you are using any particular tactic.
The question might be asked “how can anything automated form a relationship?” My response: Watch the video.
This tactic may get the purists upset but it will make the newbies and the clueless very happy. And that’s my main concern. (although this one is pretty cool for the purists who wanna jump on the bandwagon)
Check it out (I even did a VIDEO…bout time):
(click on video if it is too small)*While this is a great way to get the relationship started, there will be some additional work needed to make your relationships grow. (just like in real life folks) Real relationships take time to cultivate and nurture. But this can be a great way to get the ball rolling and works well so if you More >
How To: Target Your Audience More Effectively
Mar 9th
Reading time: 2 – 2 minutes
Are you hitting YOUR target?
Audience targeting is crucial. That’s the best way to describe it. Let me illustrate the point. Imagine you are just finished a long day at work. Everything that could have gone wrong did go wrong. You feel the headache coming on.
Then you remember that you have to rush across town to pick up your kids before 4:30pm (or else you have to pay the school an extra fee for the month. No thanks.) You pick up the kids and realize that you haven’t gone shopping for groceries and you have a small army to feed. By now the headache is a full on jackhammer pounding away at your cranium.
You pull up at the grocery store and head straight to the isle with all of the magical medicine pills. Imagine you see all of the medicine displayed there before you. You see the Tylenol, Bayer, Advil and Excedrin.
Then you look and you see a large red jar labeled “medicine.” Now let me ask you, what are the chances of you picking up the bottle labeled “medicine?” Slim chance, right? While it’s probably true that the “medicine” can cure your pain, the fact More >
How To Set Up FeedBurner on Your WordPress Blog
Jul 24th
Reading time: 4 – 4 minutes
What’s good party people? Not partying? Doesn’t matter. I hope you are having a blessed day! Let’s dig right in, shall we?
Not too long ago I talked about why RSS matters for driving traffic to your website or blog. (and it really does yo) Today lets dig a little bit deeper and get into a pretty cool tool called FeedBurner that can help you manage your RSS Feed. FeedBurner beats most other RSS feed options because it has a ton of useful features which will help you to better manage your blog.
Although FeedBurner can be used on blogs as well as websites, I am going to only talk about its use with blogs today. To get even more specific we are only going to deal with WordPress blogs because, well, I use WordPress for my blog. (so there) We will talk more about why you should use it then I’ll take you step by step into how you can set up FeedBurner on your blog. As always, I encourage you to not only read but also to APPLY this information. Don’t procrastinate because you think it’s too time consuming. I promise you, it’s probably harder for me More >
How to Spend Most of Your Life Online and NOT Go Crazy
Jul 15th
Reading time: 3 – 3 minutes
I know. I know. I’ve been gone a while and let’s face it, you missed me. (I kid…kind of) The truth is that I’ve been, well, offline. Unthinkable right? As online business types (read: someone who spends the majority of their business life on the internet) we can get SO caught up in cool tools and latest communication mechanisms that it is easy to go weeks, even months having neglected all things that make us human beings.
It’s interesting to note that when you leave something for a while and come back to it you are able to have some amazingly deep insights and perspective about that thing. There were definitely some lessons gleaned. I want to present to you some of the things I learned whilst I have been “away.”
Human InteractionThe advance in communication technology has done some pretty amazing things for our society. I’m old enough to remember the good ole days before the proliferation of cell phones. Remember when you had all of your phone numbers memorized? Now, I dare you to recite your best friends cell phone number. Go ahead. I’ll wait. I think I’ve made my point.
Nowadays, there are SO More >
A Simple Way To Discover Your Passion In 30 Days
Jun 27th
Reading time: 2 – 2 minutes
What are you passionate about? I find this to be a very disarming question. Many times, when asked, the answer I get is long, drawn out and makes little to no sense. Answers like this lead me to the conclusion that what these peeps are really saying is “I don’t know…HELP!!!”
If this sounds like you, don’t worry about it. You are definitely not alone. They real question then becomes, “How in the *explicative* do I find out what I am passionate about? Well guess what peeps? Ole Tony Tone just may have an answer for ya…(thank me later).
This method is by no means the ONLY way to find your passion. It can, however, help you get to that coveted “AHA!” moment. This will serve to speed you gleefully along your path to fulfillment and satisfaction in both your life and career choices. (all this for FREE ninety-nine!).
Prerequisites:You have to like to read. (If you don’t, why? Get over that nonsense TODAY. You’ll be happy you did.)
You have to have a Del.icio.us account. (if you don’t have one then you can sign up for one here) NOTE: You can also do this exercise using your own More >
