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SEO
I Want To Rank on Page One of Google!
May 29th
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Reading time: 3 – 3 minutes
“I really want to rank on page one in Google.”
Sigh. I was not expecting to have to beat this dead horse. (At least I thought it was dead. Hey, it wasn’t breathing OR moving so I just assumed…) Now, granted, I did speak on this same topic not too long ago. But I have this feeling deep down inside that there may still be some of you who are unsettled. And to be even more specific, I am talking to people at three very distinct points in your business. The answer to you all is surprisingly similar. You:
1) have just gotten your website redesigned and want to REALLY want to apply this SEO thing you’ve heard so much about.
2) are thinking about updating your site and want to do everything possible to make sure it is found by prospective clients
3) You realize that what you are doing now isn’t working and you are desperate to find something that WORKS
To the first group:
I am going to (probably) be the first person to say this to you. Please don’t take it the wrong way. Your More >
SEO as a Marketing Strategy
May 27th
Reading time: 2 – 2 minutes
I’m going to let you in on a little secret about myself. Here goes: I used to consult for an SEO firm. What does that mean? Well, it means that I used to cold call and try to get business owners to see how SEO could benefit their businesses.
It was a brutal, BRUTAL gig but I learned lots from doing it. The main thing that I learned was just how hopelessly clueless most people were when it came to marketing their business online. People I talked to usually landed in one of three categories:
1) WTF is SEO? (I don’t get it) 2) We tried SEO once and we got ripped off! You guys are all some slimy snake oil salesmen and I hope you DIE! 3) I want to get on the first page of Google TODAY!
I want to address each one of these because SEO is indeed important to your business. It should absolutely be incorporated to your online marketing mix. Over the long term it is one of the best ways to drive targeted traffic to you site.
Number 1 is funny because that response is more common than you think. Almost every business More >
Why Web Usability Trumps SEO…At First
May 19th
Reading time: 2 – 2 minutes
Over the years, a lot has been made about search engine optimization (SEO) and its importance in helping people grow their businesses. People ask me all the time if it something that they should implement. You wanna know my answer? It depends. SEO is most definitely an important step for growing your biz online but it may not be THE most important step. At least not at first.
For many of you guys, especially the biz owners, the concept of search engine optimization (SEO) has likely come into your ears within the last few years. SEO is basically the practice of “improving” a website to add elements that would help it to rank higher on the search engines for favorable “keyword phrases”
The primary goal of SEO, however, is to increase website traffic (no matter what anyone tells you) But once peeps get to your site, then what? THIS point gets swept almost completely under the rug in most discussions yet it is quite important. While studies studies have shown that ranking on page one in Google will probably get you more clicks, it aint gonna to matter a whole heck of a lot if your website or landing More >
