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Why Should My Brand Use Social Media to ‘Engage’?
Feb 25th
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Reading time: < 1 minute
Today on a forum I frequent, a dude named Aaron posed an interesting question. He asked:
I’ve been very curious as to how top brands succeed in their social media efforts. Is it because they are popular? Or, is it because they are engaging their customers for real?… I feel that there’s still that missing link somewhere and so my question to you is:
How do you define ‘engagement’ when it comes to connecting with folks through social media?
Here was my answer:
Hey Aaron,
This a great question. To answer it simply, I think that the question can only be properly defined after the another one is posed and answered. That question is “What is the true intent of the person engaging?”
To engage someone for the sake of being a cool dude is much different than to engage them with the hopes of selling them something.
With the brand in mind, I think that the truest and most pure form of engagement comes from genuinely wanted to help your target. The brands most successful with social media are understanding that in order to really “move” a customer, the engagement HAS to More >
You Have The Power! Communicate Like A Superhero
Feb 23rd
Reading time: 3 – 3 minutes
Yes. Yes you can...
We could all benefit from more powerful communication skills. It’s a simple as that. I have ranted and raved for a while about producing content and branding. While these things are absolutely important, they mean nothing if you are not able to communicate your points and your thoughts in a powerful way.
The benefits of powerful communication are many. But contrary to popular beliefs, anyone can start today and improve their skills.
It only takes a little bit of time, patience and consistent effort. The results are worth the effort so give it a try starting today!
You Have the Power!I want you to watch this (thank me later):
Besides giving you your daily dose of awesome I want to tell you something. You already have everything you need to communicate powerfully already inside of you. Like He-man, YOU have the power. It might take some extra work to mine it out but, still, it’s there. Granted, there are some people who have exceptional gifts to communicate with others. You know the ones: Barack Obama, Oprah Winfrey, Tony Robbins, and JFK just to name a few. There might even be a few more in your industry More >
Does Your Content Add Value?
Feb 22nd
Reading time: < 1 minute
Does your content have giant value?
I talk a lot about branding. (Maybe even too much at times…ah well) But the reason is because its honestly that important to your biz. It is to be ignored to your own peril. Especially in these days of uber competition that the internets have made possible. The only possible way to stick out amongst a see of “me too” products and services is to brand successfully.
We are now living in a day and age where every company is essentially a media company. This means that successful companies are producing content of some sort show their audiences how they are different from the company down the street. The whole point of this dance is to show your audience that what you have to offer is valuable to them.
What Does Value Look Like?Value can vary from person to person but can be pretty consistent among larger groups. For example, in my audience I know there are people who have no idea how to use the internet to increase revenue, get more leads, increase traffic, etc. Therefore content that speaks to any of these things is probably going to be valuable to them. The More >
Why Your Website Sucks
Dec 3rd
Reading time: 2 – 2 minutes
Your website, that is...
I’ve got news for some of you and you may not want to hear it. It pains me to have to do this but I have to keep it real. So here goes. Your website sucks. There, I said it.
For the vast majority, your first instinct might be to think “well, he is not talking to me…” Yep. You are exactly who I am talking to. I’m only telling you this because love you. (do you feel the love, man?) And I want what you want. I want people to be spend more time on your site, become targeted leads, and most of all BUY FROM YOU.
Think about it for a sec. Your website is your digital kingdom. It is your online abode. This is your introduction to the customer in many cases. How do you want them to respond to your site? What do you want them to do when they get there? If they are not ready to buy, how will they remember you for when they are? Is it obvious what your site is selling?
These are just a FEW of the questions that your site should address for all More >
