Digital ViceGrip
Marketing…For the Hopelessly Clueless
If You’re Not Blogging For Your Business Now, You’ll Hate Yourself Later (part 2)
Jun 13th
Reading time: 2 – 2 minutes
Welcome back. In part 1, we discussed why blog are important from a human psychology perspective. Blogs can establish you as an authority in your field and also keep people coming back to your site for more.
Now we will get into why blogging is important to your bizzy biz from a search engine optimization perspective.
You really have to give it to the guys at Google. From the very beginning they have been dedicated to building a search engine that will return the most relevant search results to people searching for information. To those of us who rely on Google on a daily basis, we give them many thanks. (NOTHING against the other search engines but for now, so goes Google, so goes search. Period point blank)
For those of us who also rely on SEO as a marketing strategy, we know that the single best strategy for effective search engine optimization is to just provide valuable information from jump street. Bada-bing, bada-bang, bada-BOOM! Problem solved. This includes a mix of healthy mix of relevant content and link building. And THESE are what a blog can provide so beautifully for your website.
Blogs can be thought of as personal More >
How To Find Your Brand Voice
Jun 13th
Reading time: 2 – 3 minutes
‘You’re just anybody without your identity.’ – Grenville Main
I love that quote. It’s so true though right? You’re “brand voice” is the voice through which your business communicates which its audience. When done right, it is completely unique and helps to truly distinguish you from the crowd.
Let’s face it, you are NOT the only game in town when it comes to your particular product or service. Some companies do what you do better than you and some, not so much.
What is plainly obvious is that the game has changed dramatically when it comes to communicating with your audience both online and offline. Loooong gone are the days of one-way communication where companies were able to talk “at” us and we were forced to listen…and listen…and listen.
Social media has ushered in a huge change. These days, the companies that are winning have evolved a great deal. These businesses are the ones that have learned that in order to strike a chord with their intended audiences that they must not only communicate but it must do so with some personality. Companies must be willing to be authentic, unafraid to be themselves, open to engaging in a two-way conversation More >
If You’re Not Blogging For Your Business Now, You’ll Hate Yourself Later (part 1)
Jun 7th
Reading time: 2 – 2 minutes
Ok, ok. Hate is a strong word but seriously folks, you need to get a move on. The train is leaving the station and you don’t want to be left behind. You need to start blogging for your business TODAY!
I know what you are asking yourself right now. (I hope) Is a blog really THAT important for my biz? The short answer is yes. Yes it is. And now you’re probably asking yourself, “WHY?” Great question. There are a few answers but it really boils down human psychology and search engine optimization.
To make my point let me take you through a little example. Let’s say that you just got yourself a brand spanking new website designed. Now, were not talking about just any website here. This is the mother of all websites with all the bells and whistles. Pretty cool right? You are pretty excited about the whole thing.
The designer of your website, a smart and thoughtful young man, tells you to add a blog to the site and you agree BUT you think to yourself “who needs a blog? Just LOOK at this new website.” Your site goes live and you blog one time More >
Summer-Summer-Summertime!
Jun 3rd
Reading time: < 1 minute
Well. Would you look at that. I just looked up and half the year is almost done. Well at least it is approaching what is one of my favorite times of year. SUMMER! And the best way to kick it off is with this CLASSIC by DJ Jazzy Jeff and the Fresh Prince. If this doesn’t get you in the mood for the summer then I really don’t know what will. No tips to day except one: Get ready to start bobbing your head:
Have a great day everyone!