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Welcome back. In part 1, we discussed why blog are important from a human psychology perspective. Blogs can establish you as an authority in your field and also keep people coming back to your site for more.

Now we will get into why blogging is important to your bizzy biz from a search engine optimization perspective.

You really have to give it to the guys at Google. From the very beginning they have been dedicated to building a search engine that will return the most relevant search results to people searching for information. To those of us who rely on Google on a daily basis, we give them many thanks. (NOTHING against the other search engines but for now, so goes Google, so goes search. Period point blank)

For those of us who also rely on SEO as a marketing strategy, we know that the single best strategy for effective search engine optimization is to just provide valuable information from jump street. Bada-bing, bada-bang, bada-BOOM! Problem solved. This includes a mix of healthy mix of relevant content and link building. And THESE are what a blog can More >