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Are you hitting YOUR target?

Audience targeting is crucial. That’s the best way to describe it. Let me illustrate the point. Imagine you are just finished a long day at work. Everything that could have gone wrong did go wrong. You feel the headache coming on.

Then you remember that you have to rush across town to pick up your kids before 4:30pm (or else you have to pay the school an extra fee for the month. No thanks.) You pick up the kids and realize that you haven’t gone shopping for groceries and you have a small army to feed. By now the headache is a full on jackhammer pounding away at your cranium.

You pull up at the grocery store and head straight to the isle with all of the magical medicine pills. Imagine you see all of the medicine displayed there before you. You see the Tylenol, Bayer, Advil and Excedrin.

Then you look and you see a large red jar labeled “medicine.” Now let me ask you, what are the chances of you picking up the bottle labeled “medicine?” Slim chance, right? While More >